Law
Firm Marketing and Client Development Consultants
What do you want from your
practice?
More clients? Fewer clients? Better
clients? More sophisticated matters?
Greater profitability? More control over your career ... and your life?
Your formal education didn't
include at least one important truth: In
building a more successful law practice, technical skill takes you only so far.
Ultimately, the size and profitability of your legal practice depend largely on
the quantity and quality of your business development efforts ... especially in
creating professional relationships that attract desirable clients.
Serving firms in
Phoenix and Tucson and in seven states, Hulcher & Hays' law firm
and CPA firm marketing and business development consultant services focus on
enhancing your client relations and retention, referral source development, cross-selling,
prospecting, and communication with the public.
Our law firm marketing, CPA marketing and client
development services include:
-
personalized marketing coaching and
business development
planning
-
legal
website
development and maintenance
-
firm
brochure design and
development, in both print and PowerPoint (Contact
us
to receive samples by mail)
-
graphic
design
-
firm and practice-area
newsletters
and other client communications
-
small-group
instruction
in law firm, attorney and CPA marketing-related techniques
(See the
evaluation
summary
for Norm Hulcher's August 2003 CLE seminar for the State Bar of
Arizona,
"Small Talk, Big Results")
-
retreat
facilitation
-
client
satisfaction interviews
-
market research to support
targeted prospecting
How balanced are your marketing efforts?
Before you
hire a legal marketing consultant, see our
"Marketing
Checkup" — a self-examination for law firm marketing and attorney
marketing
(CPAs can use it, too).
Practical articles.
If you're a professional services
provider, you'll benefit from our
special section, "Things They Never Taught You
in Law School." You don't have to practice law to appreciate our
practical suggestions -- and, hopefully, enjoy a few chuckles -- on such topics
as prospecting,
referral source development,
error recovery,
social
skills, cross-selling,
client
relations, delegation,
staff
supervision, and "doing lunch."
Marketing
planning tools.
And if you have lots of ideas
for how to market your practice but are having trouble organizing them into an
effective marketing plan, you'll make good use of our
Client
Development Planning Worksheet and other attorney
marketing planning tools.
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