Shawn Aiken

Shawn Aiken (left), Phoenix

“Since 1994, I have relied on Norm Hulcher's solid marketing advice,
his broad range of services and skills, his understanding of attorneys,
and his ability to keep me focused on my marketing objectives.”

<< INSIDE >>

Firm Websites. See some of our websites and search engine optimization results

Marketing Articles. Practical, entertaining articles on marketing topics ranging from "how to work a room" and "doing lunch" to referral source development

Firm Brochures. A variety of promotional brochures for professional firms

Display Advertising. See display ads for law firms and other professional firms

Attorney Marketing Planning Tools. Download our monthly and weekly planners, budget worksheet, and Marketing Checkup.

Phoenix Arizona Law Firm and Attorney Marketing Consultants

Marketing Expertise for a More Profitable Law Practice

What do you want from your practice? More clients? More sophisticated matters? More control over your career ... and your life?

For attorneys and law firms that are serious about marketing and practice growth, Hulcher & Hays serves as your outsourced marketing department, providing responsive service in personal coaching and consulting, strategic planning, website development and search engine optimization, brochure and advertising design, and assistance in networking among qualified referral sources and prospective clients.

Since 1993, serving law firms in the Phoenix area and in major legal markets outside of Arizona, Norm Hulcher's marketing and client development consultant services focus on enhancing lawyers' and accountants' client relations and retention, referral source development, cross-selling and prospecting.

Hulcher & Hays' law firm marketing services include:

personalized marketing consulting, coaching and planning for firms, practice groups, lawyers (partners and associates), CPAs and other professionals
strategic planning for firms and practice groups
law firm website design, development, search engine optimization (SEO) and maintenance
law firm brochure design (request samples)
firm and practice-area newsletters and other client communications
display advertising
small-group CLE instruction in marketing-related techniques (see the evaluation summary for Norm Hulcher's August 2003 CLE seminar for the State Bar of Arizona, "Small Talk, Big Results")
retreat facilitation
market research to support targeted prospecting.

Practical Articles

If you're a professional services provider, you'll benefit from our special section, "Things They Never Taught You in Law School." You don't have to practice law to appreciate our practical suggestions -- and, hopefully, enjoy a few chuckles -- on such topics as prospecting, referral source development, error recovery, social skills, cross-selling, client relations, delegation, staff supervision, and "doing lunch."

Marketing Planning Tools

If you have lots of ideas for how to market your practice but are having trouble organizing them into an effective marketing plan, you'll make good use of our Client Development Planning Worksheet and other attorney marketing planning tools.